Colour is everywhere, and it’s pretty important in graphic design.
We use a mixture of logic and intuition, along with the wishes of our clients to choose what colours to use in logos, branding, graphic design and website design.
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When we’re designing for signs and vehicle graphics we often use coloured vinyl, which is really bright and shows up well when viewed from some distance.

Pantone is a colour system which graphic designers can use to give an accurate example of how colours will look when they are printed.